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Hasbro inked two-year partnerships for its Nerf brand with Jimmy Donaldson, better known by his creator handle, MrBeast, and National Basketball Association All-Star Luka Dončić of the Dallas Mavericks.
https://www.adweek.com/social-marketing/hasbro-inks-nerf-brand-partnership-pacts-with-mrbeast-luka-doncic/