If you’ve spent any time on TikTok over the past few days, you may have seen the story of author Kyle Scheele and Midwestern convenience store chain Kum & Go. It’s a rather wholesome stunt that has gained serious steam on social media.
https://www.adweek.com/social-marketing/have-you-heard-of-kum-gos-kyle-scheele-meale-a-look-inside-the-stunt-that-swept-tiktok/