Players of Activision’s battle royale game Call of Duty: Warzone Pacific have discovered hidden spots on the map where they can briefly dip out of bounds to escape their opponents or set up a surprise attack. A new “Heinz Hidden Spots” campaign from agency Gut São Paulo uses the same exploits to give gamers a meal break.
https://www.adweek.com/brand-marketing/heinz-gives-call-of-duty-players-a-safe-place-to-snack/