There are a variety of partners that we’re working with, including online travel agencies and technology providers, to make this information available on Search. If you operate any attractions, tours or activities and want to participate, learn more in the Help Center.

Our goal is to help people find and compare all the best travel options, which is why partners can promote their ticket booking links at zero cost — similar to the free hotel booking links introduced earlier this year.

While it’s still early days, we’ve found that free hotel booking links result in increased engagement for both small and large partners. Hotels working with the booking engine WebHotelier saw more than $4.7M in additional revenue from free booking links this summer. With more than 6,000 active hotels, WebHotelier shared that they were “pleasantly surprised to receive reservations right from Google at no additional cost.” This is one of the ways Google can support your business during recovery.