The company has established a Department of Not-So-Convenient Technology, responsible for a previous products called the Horatio (a “smart” speaker with a steampunk vibe that was manual, not voice activated) and a “tranquil alternative” to a streaming service that played only ambient nature sounds. 

Earlier this year, the brand offered to take its 133-foot blimp out of storage for a low-and-slow trip to Super Bowl 57. The CucumbAir, which “sips fuel and gobbles time” and tops out at 35 mph, could have arrived in Arizona “one to several days after the Big Game.” 

Alas, at a price range from $750,000 to $1.2 million, there were a few interested parties but ultimately no takers, per the brand, which says the airship could still take flight in the future. 

Chat G&T was “the natural next chapter,” according to Giardina, who called Elliot the “perfectly imperfect human alternative” to “too efficient” technology. “While helpful at times, AI lacks the personal connection and spontaneity inherent in human interaction, which makes life all the more interesting.”