Innovation is always top of mind for agencies—and for Adweek. After listening to the agencies community, Adweek made several changes to its Agency of the Year awards program to better reflect the top agencies across the landscape.
In past years, Adweek has honored four agencies for global, U.S., international and breakthrough categories. To make the awards more inclusive for shops of all shapes and sizes, Adweek added three more awards to highlight small agencies under 100 employees, midsize agencies from 101-250 employees and multicultural agencies. Additionally, Adweek added a stipulation to breakthrough agencies that they had to have been founded within the past five years.
To select Adweek’s winners, a diverse jury of editors and writers from across the newsroom gathered to debate two to four finalists in each category. Our discussions focused on a number of factors, including:
- How much did the agency grow its revenue? Where did that growth come from? What clients did the agency win or lose?
- Did the agency bring in top talent to bolster the shop?
- Is the agency taking real steps to retain talent, including nurturing and promoting diverse talent? Is the agency helping build pipelines for underrepresented groups that the whole industry will benefit from?
- With sustainability growing ever important, is the agency supporting sustainable growth and helping clients with strategy to become more eco-conscious?
- Is this agency a role model for how other agencies should operate?
- And most importantly, we look at the creative work. Does it get us excited about advertising? Does it deliver results? Is it well crafted with strong strategical insights?
And now, here are the results of those deliberations.
Check out all of Adweek’s 2022 Agency of the Year honorees:
https://www.adweek.com/agencies/here-are-adweeks-2022-agency-of-the-year-winners/