Here Are All the Major Brands Not Advertising on Facebook

  Rassegna Stampa, Social
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Advertisers are putting money where their missions are.

In the past few days, a handful of brands—beginning with The North Face last week—are withdrawing their media dollars from Facebook, in a boycott over the platform’s policies on removing hurtful posts and misinformation. The “Stop Hate for Profit” campaign was created by the Anti-Defamation LeagueColor of ChangeCommon Sense Media, Free Press, the NAACP and Sleeping Giants and has been picking up steam under the hashtag #StopHateForProfit.

If you haven’t been following along, here’s how we got here:

In a statement, a Facebook spokesperson acknowledged June 26 that the company has “more work to do.”

“We’ll continue to work with civil rights groups, GARM and other experts to develop even more tools, technology and policies to continue this fight,” the company continued in its statement. By the end of the day on Friday, Facebook announced that it would label politicians’ posts that violated its rules.

In announcing their commitments to the campaign, these advertisers did not disclose how much money those spends represented in their broader marketing budget or whether they would continue to still use the company’s ability to target its users on third-party properties, with the Facebook Audience Network (FAN), unless otherwise noted below.

In addition, some companies, like Unilever, only adjusted ad spends in the U.S. and some only removed ads from Facebook and not sister company Instagram.

In alphabetical order, here are the brands that have committed to ceasing their Facebook spending and the timelines they’ll do so. This post will be continuously updated.

American Honda, through July

The U.S. auto brand said it would stop running paid advertising on Facebook and Instagram during the month of July. “This is in alignment with our company’s values, which are grounded in human respect,” the company said in a statement. A spokesperson for the company said it would continue to post organically on both platforms during that time. It will also continue to use the platform’s insights from campaigns that ran before July.

Arc’teryx, through July

The Canadian outdoor clothing brand said on Twitter on June 23 that it was “proud” to support the so-called “#StopHateForProfit” campaign. “Facebook profits ‘will never be worth promoting hate, bigotry, racism, antisemitism & violence,’” the company tweeted.

Ben & Jerry’s, through at least July

Ben & Jerry’s said in a June 23 statement on its website that it would not run ads on Facebook and Instagram during July. “We call on Facebook, Inc. to take the clear and unequivocal actions called for by the campaign to stop its platform from being used to spread and amplify racism and hate,” the company said.

Birchbox, through July

The makeup company said in an Instagram post on June 26 that it would cease advertising on Facebook and Instagram during July. Birchbox said it would reallocate its ad dollars to “other platforms” to “support more individual content creators.” The company will not run ads through FAN, but will continue to post organically on the platform.

Eddie Bauer, through July

The clothing company committed to the cause in a Twitter post on June 23, ditching paid ads on Facebook and Instagram during July. It will continue to post organically on the site, but not run ads using FAN, a spokesperson confirmed.

Habitat for Humanity, through July

The global nonprofit joined the cause, announcing its participation in a Twitter post on June 26. It said it will stop running paid advertising on all “Facebook’s services” during July.

JanSport, through July

The backpack producer committed June 26 to not spending with the platform through the end of next month to “join the fight for stricter policies that keep racist, violent & hateful content from proliferating on these platforms,” the company said in a statement. Taking the commitment a step further, the company said it would stop using FAN.

Levi Strauss & Co., through at least July

The denim clothing company said June 26 that it would suspend its advertising on Facebook and Instagram through at least the end of next month. “We want to see meaningful progress toward ending the amplification of misinformation and hate speech and better addressing of political advertisements and content that contributes to voter suppression,” the company said in a statement, calling Facebook’s efforts so far “not enough.”

Magnolia Pictures, through at least July

The Hollywood studio joined the effort June 23. “We are seeking meaningful change at Facebook and the end to their amplification of hate speech,” the company said in a Twitter post.

Patagonia, through at least July

The clothing brand said on June 21 in a Twitter post that it would pull its ads “pending meaningful action from the social media giant.”

Rakuten Viber, indefinitely

The messaging software company said June 25 that it would sever its entire business relationship with Facebook and remove all properties indefinitely, including Giphy, the GIF library it recently acquired; Facebook Connect, its single sign-on application; and Facebook SDK, its suite of software tools.

REI, through July

The company said June 19 in a Twitter post that it prioritized “people over profits” when it joined the effort.

The North Face, through July

The clothing company said June 19 in a Twitter post that it would remove organic ads on Facebook and Instagram.

“We’re all living in a cultural moment of pain. We believe that normal is not good enough, and we all need to drive positive change immediately,” Steve Lesnard, global vp of marketing for The North Face, said in an interview with Adweek.

Unilever, through the end of 2020

The CPG giant is cutting its U.S. ad spend on Facebook and Twitter through the end of this year. “Continuing to advertise on these platforms at this time would not add value to people and society,” the company said in a statement June 26.

Upwork, through July

“We’re out too,” tweeted the recruiting company’s CEO, Hayden Brown on June 19.

Verizon, through July

The company told CNBC that it would pull its ad dollars from Facebook and Instagram on June 25.

—Adweek staffers including Scott Nover, Nicole Ortiz, Sara Jerde, Diana Pearl, Paul Hiebert, David Griner and Ryan Barwick contributed to this report.

https://www.adweek.com/digital/here-are-all-the-brands-not-advertising-on-facebook/