Looking at its performance in the same month in 2023, MSNBC was up +17% in total viewers and +42% in the demo during primetime. It was up +16% in total viewers and up +18% in the demo during total day.

MSNBC was in second place during primetime and second place during total day. It was the No. 5 network in the demo during primetime and finished tied for third place with CNN during total day.

CNN

During primetime in September, CNN had 853,000 total viewers and 180,000 A25-54 viewers. When looking at total day, it had 541,000 total viewers and 99,000 demo viewers.

Compared to the previous month, CNN was down -21% in total viewers and -25% in the demo during primetime. The network was also down -12% and -20% in total viewers and the demo, respectively, during total day. When looking at its performance to the same month in 2023 during primetime, it was up +56% in total viewers and +65% in the demo. In total day, CNN grew by +18% and +16% in total viewers and the demo, respectively. 

CNN finished as the No. 4 network during primetime and total day. Its position in the demo was also No. 4 in primetime and tied with MSNBC for third in total day.

PROGRAMMING

• Fox News – The Five was the most-watched program in Total Viewers (3.336 million at 5 p.m. ET), while Gutfeld! was first in the advertiser-coveted demo of Adults 25-54 (403,000 at 10 p.m. ET).
• MSNBC – Its most-watched show in total viewers was Deadline: White House with Nicole Wallace (1.776 million at 5 p.m. ET). In the demo, the 8 p.m. slot of All In with Chris Hayes and Inside with Jen Psaki was the most watched, with an average of 190,000 viewers.
• CNN – Anderson Cooper 360 at 8 p.m. ET was the network’s top performer in total viewers and the A25-54 demo, with 915,000 and 194,000 viewers, respectively. 
• Newsmax – Rob Schmitt Tonight was the net’s top show in total viewers and the A25-54 demo with 467,000 and 36,000 viewers, respectively.
• NewsNation – Cuomo led the net in total viewers and A25-54 with 148,000 and 17,000 viewers, respectively. 
• Fox Business – Kudlow remained the net’s top show in total viewers and demo, with 299,000 and 14,000 viewers, respectively. 
• CNBC – Fast Money Halftime Report took the top spot in total viewers with 223,000 and tied with Squawk on the Street in the A25-54 demo with 49,000 viewers.  

Among Total Viewers 

1. The Five – Fox News (3,336,000)
2. Jesse Watters Primetime – Fox News -(3,074,000)
3. Gutfeld!  – Fox News – (2,798,000)
4. Hannity – Fox News – (2,742,000) 
5. The Ingraham Angle – Fox News  – (2,389,000)
6. Special Report with Bret Baier – Fox News – (2,326,000)
7. Outnumbered – Fox News – (1,841,000)
8. Deadline: White House with Nicole Wallace 5 p.m. – MSNBC – (1,776,000)
9. The Faulkner Focus – Fox News – (1,710,000)
10. The Beat with Ari Melber – MSNBC – (1,699,000)
11. Your World with Neil Cavuto – Fox News – (1,696,000)
12. Last Word with Lawrence O’Donnell – MSNBC – (1,673,000)
13. Deadline: White House with Nicole Wallace 4 p.m. – MSNBC – (1,660,000)
14. America’s Newsroom – Fox News – (1,651,000)
15. America Reports – Fox News – (1,650,000)

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