Elsewhere, Muge Erdirik Dogan recently arrived from Amazon as chief technology officer to strengthen the “speed, efficiency and quality” of Nike’s consumer experiences.

Finding its footing: These recent appointments are also significant since Nike has recently lost much of its talent from divisions including marketing.

As part of a cost-cutting plan to reduce its workforce by 2% by 2025, Nike has already laid off 740 staff at its headquarters in 2024, including vice presidents across its marketing, technology and innovation teams.

Nike declined to tell ADWEEK how many of the job cuts came from marketing.