As publishers grapple with how to best make use of the troves of audience data at their disposal, a growing number are handing brands the keys to in-house data and artificial intelligence tools that could change the way ads and sponsored content are sold. The New York Times, Group Nine Media and the Washington Post… https://www.adweek.com/digital/heres-how-publishers-are-opening-their-data-science-toolkits-to-advertisers/