IHOP has a had a rough past few years. Their sales have fallen, their brand awareness has declined and ever-changing diet trends are threatening IHOP’s core offering. They needed to do something to get people back into their restaurants, and their main menu staple wasn’t driving people to their doors. Like many failing brands, IHOP… https://www.adweek.com/creativity/heres-the-data-behind-ihobs-seemingly-stupid-name-change/