
Despite the global pandemic, Brooklinen has had a year of milestones. The direct-to-consumer bedding and loungewear purveyor celebrated their millionth customer and sold their millionth set of sheets. Some of that success is the nature of being a home essentials company when people are forced to stay home. While that brings people in the door, it’s customer retention manager Courtney Conway’s job to keep them coming back.
https://www.adweek.com/performance-marketing/heres-the-key-to-successful-email-marketing-campaigns/