When a display of Blu-rays, with each covered photobombed by Deadpool, popped up this week at Walmarts across the country, we had more questions that we had answers. Who had created this amazing in-store activation, and how did such a sweeping takeover–entailing new, customized cover sleeves for The Terminator, Predator, Office Space, Fight Club and… http://www.adweek.com/brand-marketing/heres-the-story-behind-deadpools-incredible-blu-ray-takeover-at-walmart/