Here’s Your Guide to 2025 Sundance Film Festival Brand Activations and Events

  Rassegna Stampa, Social
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The Elvis Suite presented by Darling&Co.
Dates: Jan. 23-27
Location: 306 Main Street
Celebrated film critic and host Elvis Mitchell opens his rolodex for a series of invite-only conversations with such performers and filmmakers as Sarah Jessica Parker, Cynthia Erivo, and Ryan Coogler. In between chats, visitors can mix and mingle with drinks in hand.

Food Tank and Nespresso’s All Things Food & Environment
Date: Jan. 25
Location: The Nespresso House/Blue Sky Ski Lounge in The Auberge Resort Lodge
Nosh on dishes prepared by celebrity chefs and hear about the many and varied ways those in the food space are seeking to adapt to the changing times and a changing environment. Christine Ha, Pierre Thiam, Eric Gephart, and Dave White are among the chefs in attendance.

The IMBD and IMDB Pro 35th Anniversary Dinner Party
Date: Jan. 27
Location: St. Regis Deer Valley
The internet’s top destination for actor’s resumes and movie trivia celebrates 35 years with an invite-only seated dinner. The event will also mark the handover from founder and CEO Col Needham to incoming CEO Nikki Santoro. Other IMDB events at Sundance include a panel of directors with films at the festival on Jan. 26, and the IMDB Studio within the Acura House of Energy.

Shutterstock Chalet and Portrait Studio
Dates: Jan. 24-26 (lounge)
Location: 558 Main Street
Celebrated Hollywood photographer Jay L. Clendenin is setting up a shot shop for official festival portraits, while GIPHY will be on hand to create bespoke GIFs for any and every occasion. Meanwhile, the chalet lounge will offer snacks and hot drinks and also host the invite-only Awardist Party thrown by Entertainment Weekly.

Sundance Alumni Artist Party, Presented by Kanopy
Date: Jan. 27
Location: The Park, 950 Iron Horse Drive
Every library’s favorite free streaming service brings together alums from previous Sundance festivals for an annual get-together.

Sunrise Collective
Date: Jan. 24-26
Location: 577 Main Street
As the organization representing Sundance’s Asian, Asian American, Native Hawaiian and Pacific Islander community, Sunrise Collective spotlight the work of AANHPI artists at Sundance. Look for panels featuring storytellers like Nahnatchka Khan and Sean Wang, as well as actors Himesh Patel and Tan France.

The UTA House
Dates: Jan 24-26
Location: Main Street
The talent agency is bringing the brands to the Sundance masses—L’Oreal, Google, Casamigos, and Discord among them—on an invite-only basis. Events include a Google-organized overview about how brands are courting Gen-Z (featuring Riverdale star Lili Reinhart as one of the panelists) and a L’Oreal and Women in Film-hosted panel about how female filmmakers can leverage new distribution platforms.

World of Hyatt
Dates: Jan. 24-26
Location: 440 Main Street
Take a time out from the frenetic Sundance pace with several guided meditation sessions and scent experiences courtesy of the hotel chain. But fear not, there’s also the business of show; learn about what it takes to cast a TV series with the cast of the episodic pilot Chasers.

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