It’s still uncertain how the current economic uncertainty will shake out and whether there will be any parallels to the 2008 recession.
Leaders are hesitant to draw comparisons to 2008 for a variety of reasons, the largest being the extent the industry has changed since then. But they agreed there are indeed some parallels—namely, a need for marketers to adapt their strategies on the fly and embrace ROI-driven marketing to make every invested dollar count.
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https://www.adweek.com/agencies/holding-company-chiefs-on-how-the-economic-downturn-measures-up-to-2008s-recession/