Hotwire’s First Ad Push in 4 Years Wants You to Travel ‘Beyond Your Wildest Means’

  Rassegna Stampa, Social
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Pop star Jason Derulo needs a getaway because his infant son tinkles on him during diaper changes. We know this because he made a TikTok video about it, emphasizing the familiar sight gag of projectile baby pee that sprays, inevitably, into a parent’s face during this routine chore.

https://www.adweek.com/agencies/hotwires-first-ad-push-in-4-years-wants-you-to-travel-beyond-your-wildest-means/