Every year between Christmas and New Year’s Day, there’s a 7,000-unit shortfall in blood donations. Real Chemistry is out to change this with “What’s Your Type?” a campaign that uses gamification to drive blood donations. The effort is designed to engage the next generation of blood donors through a nine-question personality quiz that reveals their strengths, based on their blood type.
Allen & Gerritsen, “Amperspam”
While many of us are fed up with holiday spam, agency A&G wants to give a little more. The agency has created a typeface carved from Spam that people can buy, for $12, with proceeds going to food charities in Boston and Philadelphia. The agency turned the pre-cooked canned meat into an alphabet anyone can use online and captured the behind-the-scenes creative process on film. The “salted, cured typography” is the star of an email and social media campaign that guides people to a useful website.
Quality Experience, No Kid Hungry fundraiser
New creative agency Quality Experience (QX) is a “work from anywhere” shop. Its unassuming holiday card announces that it is redirecting funds saved on office snacks to No Kid Hungry. The copy, which went out on LinkedIn, calls to action other remote agencies that do not need to stock snack kitchens, to consider doing the same.