This year, Oregon-based Rain the Growth Agency is donating to the Women’s Sports Foundation, a nonprofit that empowers and provides access to sports for young women athletes. Check out the video here, where members of the agency share their success stories on how sports have made a positive impact that extends to all areas of their life.
PMG, “Canstruction”
For its annual Gives Back initiative, PMG hosted “Canstruction,” a food drive/competition where each of its offices donates cans of food to build a structure, with all proceeds going to local food banks. PMG almost doubled its goal this year, donating over 10,000 cans to food pantries across the U.S. and the U.K. The winner was Fort Worth, with London taking second and Austin taking third place.
R/GA, “Accept Cookies”
R/GA’s effort nods to everyone’s favorite digital dilemma: accepting cookies online. In a video of someone relentlessly clicking “Accept Cookies” on every website imaginable, the camera pulls back to reveal Santa at the keyboard. With a wink, he takes a bite of a real cookie, and the screen delivers the message: “May all your cookies be accepted by customers this holiday season.” As the video ends, a pop-up window appears on-screen, inviting the recipient to “accept cookies” to receive actual cookies delivered straight to their door, as well as to make a donation to Sesame Workshop.
