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The 2024 Paris Olympic and Paralympic Games will take over the City of Light in July and August, with backing by some of the world’s biggest brands including Alibaba, Coca-Cola, Deloitte, AB InBev, Samsung, Visa, P&G, Panasonic, Airbnb and Omega.
We’re tracking how these brands and more are activating in the build-up to, and during, the Summer Games.
https://www.adweek.com/brand-marketing/brand-campaigns-activations-2024-paris-olympic-games-paralympics/