“We see a lot of opportunity moving forward. We have best-in-class assets across the portfolio heading into this upfront. It’s been a healthy marketplace, so we feel good about that,” Collins told ADWEEK. “And I’m excited because I think these new hires really turbocharge our growth as we head into what should be another great year.”
The hires are the next step as Fox continues to realign its ad sales team, which started with a major restructuring announcement last October.
According to Fox, the realigned structure was meant to maintain sales executives for Fox’s content verticals in sports, news, entertainment, and Tubi while moving the ad sales to a cross-portfolio model for operations, technology, and strategy. The company previously noted its more unified approach across those functions drives scalability in its ad products, as well as advanced data and measurement capabilities.
These moves feed into Fox’s more cohesive approach to its OneFox platform, which allows advertisers to buy across the Fox portfolio. In closing its upfront negotiations last July, the company announced that OneFox grew three times in volume year over year.
“We’re fortunate to have really world-class IP, and now we can offer our advertisers the capability to tap into that IP in more advanced and unique ways than ever before,” Collins said.