On the Trump side of the election equation, Vaqueiro says that he’d most like the former president to clarify the shifting explanations behind his proposed “mass deportations” policy for immigrants. “I would like for him to explain what he really means and get the details of who would be impacted,” he says. “It’s important to know exactly how they are going to carry that out.”
Even once this election is in the rearview, the power of the Latino vote is only going to continue to grow. By 2028, millions of new voters will be ready to make their voices heard at the polls and their concerns will continue to diversify. “Sometimes I wonder if even [Latinos] understand Latino voters,” Vaqueiro muses. “The community has changes so much—people have come from different countries, and different ages and generations now live in different parts of the United States.”
“To be honest, some would describe themselves as Americans rather than Latinos,” he adds. “All those elements make a it a really diverse and complex community, and that’s going to be the same [for 2028] for sure.”
Editor’s note: In this article, ADWEEK deviated from its style of using “Latinx” due to the writer’s preference. “Latine” is a gender-neutral form of the word Latino.