11:02-13:09 Ensuring Brand Safety on Reddit — Addressing concerns about brand safety, Young outlines the multiple layers of protection on Reddit, including content policies, community rules and user voting systems. These measures ensure a controlled and safe environment for brands. For example, brands can choose to avoid certain types of content or categories that don’t align with their objectives.
13:19-17:16 The Role of AI in Enhancing User and Advertiser Experiences — Reddit is leveraging AI to improve moderation tools, user contributions, and advertising performance. Examples include AI-generated headline suggestions and enhanced targeting recommendations. AI also helps ensure user posts comply with community rules, making the experience smoother. Brands should explore AI technologies to streamline processes, enhance user experiences and improve advertising effectiveness. This approach ultimately reduces barriers to entry and increases efficiency.