“Over the years, I was able to deliver very compelling speakers—Sir Lucian Grange; David Zaslav; Mark Benioff; Alan Jope, then CEO of Unilever; Sir Martin Sorrell—and we were able to demonstrate the ability to attract the audience,” said Kassan.

Kassan will moderate several panels starting Tuesday at CES. One will center on the video landscape, diving into maintaining audiences, the growing role of AI, and the fragmentation of video experiences, featuring panelists Jeffrey Katzenberg of WndrCo and Human Ventures’ Joe Marchese. Another panel discusses streaming as a brand performance channel with Amazon Ads’ Krishan Bhatia.

Kassan will also be front and center at a roundtable with Katzenberg and genAI platform Writer CEO May Habib, as well as a one-on-one conversation with Anjali Sud, CEO, Tubi, both on Wednesday.

The Wednesday sessions are part of the “3C Ventures Presents the Shelly Palmer Innovation Series Breakfast.” Consultant Palmer will give insights on AI’s impact on business and society in a keynote address. Closing out the day will be a conversation with X CEO Linda Yaccarino.

Kassan feels that many conversations at CES will veer towards AI and also the M&A landscape.

“Back to the definition of 3C, the ‘co-invest’ side is our work in M&A. With so much M&A right now and private equity—and the diligence opportunities that are coming down the pike—it’s going to be a busy year, and we can feel it already,” said Kassan.