As name, image, likeness (NIL) deals and financial education become increasingly important in the world of college and professional sports, the team at Morgan Stanley has been on the ground since the beginning.

Sandra Richards, the global head of the company’s sports and entertainment division, is leading the way, particularly advocating for female and historically underrepresented athletes and entertainers with initiatives and sponsorships around Title IX, NIL, financial literacy and education.

Richards joined Adweek’s Champions of Change podcast to talk about support for student athletes, partnerships with the NFL and NBA, how brands can show up in the space, and more.

Plus, hear about the life and career lessons Richards learned from her time as a high school basketball star, her role at the Jackie Robinson Foundation, and the messages she’s passing on to the next generation.

Stream the new episode below, listen and subscribe on Apple podcasts or find it on Spotify.