There are three types of people in this world: people who neatly break off each section of a Kit Kat, people who nibble on the chocolate until the wafer is exposed and people who throw all manners out the window and barbarically bite right through the bar.
https://www.adweek.com/agencies/how-nestle-and-wunderman-thompson-australia-sparked-a-viral-brand-moment-on-tiktok/