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Competition reality TV is having a moment for brands—and everyone wants to be the new bombshell entering the villa.
According to NBCUniversal, reality television has become a true love story for brand marketing, bringing a 42% increase in likeability compared with television norms and causing a halo effect opportunity for advertisers. Among the highlights, brands are seeing double-digit lifts across emotional engagement, integration recall, and brand recall.
“Competition reality has had several moments,” Karen Kovacs, president of advertising and partnerships at NBCU, told ADWEEK.
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https://www.adweek.com/convergent-tv/peacock-love-island-brand-impact/