Unlike platforms that primarily revolve around consuming content, Snapchat inspires users to be active creators, expressing themselves through various features and creative tools. McKay said this encourages creators to show up as their authentic selves.

“One of my favorite features about Snap is that it opens right up to the camera,” she explained. “On other platforms, you’re taken to a feed where you’re consuming content. I love how Snap is so creator-focused. You open it, and you’re prompted to create. As a creator, it makes it so much easier to capture immediately what’s in front of me. I like posting things in the moment, and I don’t want to miss it, and Snapchat aids me.”