Before founding a challenger brand, Holly Thaggard spent her days in a third grade classroom. After her friend was diagnosed with skin cancer, she began to notice a gap in the health and safety curriculum at school—no one was talking to kids about sunscreen.
https://www.adweek.com/commerce/how-supergoop-is-convincing-us-to-wear-sunscreen-without-rubbing-it-in-our-faces/