When it comes to workflow, most creative agencies function in a simple linear structure. Large-scale writing projects are divvied up between team members. A single employee is in charge of a single project end-to-end, with others usually giving only skin-deep or advisory feedback. Sure, it works. But the whole purpose of a creative agency is… https://www.adweek.com/creativity/how-swarming-can-boost-writers-creativity-and-prevent-burn-out/