How The Sports Bra Sold Its Game Plan to the World

  Rassegna Stampa, Social
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Who were the first people through the doors?

Before we opened the doors, we were getting outreach from people all across the globe—whether they were an athlete, maybe they’re in their 70s now and played prior to Title IX—saying what it meant to have a space like The Sports Bra actually physically be in existence. That included people who are parents of daughters who were just starting softball, soccer or gymnastics.

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