As for authenticity, it remains a crucial component to keeping people coming back for more. Dash Hudson’s data shows American runner Nikki Hiltz has excelled in connecting with fans.

“Nikki Hiltz exemplifies an Olympic athlete who authentically shares their journey with followers, offering a genuine behind-the-scenes glimpse of their experiences leading up to and during the Olympic Games,” said Kenner Archibald.

Creating a sense of community is another important aspect to fueling growth on social media. Athletes that give followers a chance to collectively cheer when they win and console when they lose can win fans who stick around long after the competition is over.

“Through platforms like Instagram and TikTok, athletes invite fans to join their Olympic journey, creating a virtual support network,” said Kenner Archibald. “This fosters a community that extends the spirit of the Olympics beyond the physical events into the digital realm.”