The 2021 Mercari Reuse Report projects the secondhand goods market will increase to $354 billion by 2030. though this market attracts a specific audience, it’s a ripe environment for innovative entrepreneurs.

If you’re selling something that falls into a niche category, you can’t afford to stay stagnant. You need to embrace marketing, sales and other tactics to ensure your expansion. Otherwise, you’ll miss out on scaling opportunities and the profits that accompany them.