Done in partnership with agency Translation, seven additional 15-second spots will run on paid social, debuting April 17. And though the first spot claims the ocean doesn’t make sense, future spots will focus on everything from busy traffic to trips to Las Vegas.
Alongside Translation, Brunson also produced the campaign.
“We gave her total freedom to improvise and grow the script; for us, it was a luxury not only to count on Translation as a creative partner but also with Quinta on the production side,” Azulay said.
Besides the spots, the rollout includes digital ads, banners and influencer promotions, with social media spots coming from both Hulu and Brunson. Digital OOH placements go live on April 24 in New York, Los Angeles and Las Vegas.
The campaign will run through June of this year.