As post-pandemic excursions continue, travelers are looking beyond beaches and mountains and adding cultural experiences to their itineraries. According to Viator’s 2023 Travel Trends, there was a 228% increase in cultural tourism compared to 2021. And that doesn’t always mean flying off to Paris, Rome or London. Travelers are increasingly getting their share of next-level cultural experiences right where they’re spending the night.
Thompson Hotels’ newest lifestyle event series, Culture Lives Here, provides guests with a taste of what’s next from creative professionals in the film, fashion, music, visual arts and food and beverage industries.
WORK SMARTER – LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in
https://www.adweek.com/brand-marketing/hyatts-crystal-vinisse-thomas-is-changing-the-cultural-event-space-one-stay-at-a-time/