Let’s take a quick look at IHOP’s year so far. It changed the name to IHOb (temporarily) to promote its burgers, and panic ensued. However, by all accounts, it worked pretty well–or not, depending on who you talk to. Then, it was back to pancakes. Now? IHOP is getting into the beer business–albeit, like its… https://www.adweek.com/creativity/ihop-created-a-pumpkin-pancake-beer-literally-infused-with-buttermilk-pancake-mix/