Ikea Created an Augmented Reality ‘Escape Room’ on Snapchat

  Rassegna Stampa, Social
image_pdfimage_print

Ikea is turning decluttering into a game with a new augmented reality “escape room” on Snapchat that tasks users with organizing items with the furniture giant’s products.

The Business of Marketing

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

https://www.adweek.com/commerce/ikea-augmented-reality-snapchat-ogilvy-buzzfeed/