Impossible Foods, the Silicon Valley-based tech startup that’s seen explosive retail growth in the past year—with a leap from 150 grocery stores to 20,000—launches its first national ad campaign today with a message sure to rattle the cage of the Big Beef industry.
https://www.adweek.com/agencies/impossible-foods-declares-we-are-meat-in-first-national-ad-campaign-from-wiedenkennedy/