Some of the work on the marketing side we do with our global partnerships, with tennis being a great example of that. If you were to see the experience of the billion tennis fans around the world, it’s suddenly become a lot more immersive thanks to AI. Whether it’s AI-driven commentary, AI-powered highlights or massive analysis of reams of data across years to give players and coaches the intelligence to be able to prepare, AI has been leveraged in the sport in a very big way.
Today, there is an AI assistant that is built into the learning app that is available to all our Infosys folks. The personalized AI assistant guides you and says “OK, this is what you have done already, but this is possibly the next interesting capability that your peers are learning that will position you well for the future.” That’s just one example of how we are bringing AI deep into the fabric of the organization while making it available for clients to be able to accelerate their journey.
How has tennis helped Infosys marketers illustrate the company’s AI capabilities?
For the journalists who are hard at work trying to report on the rapid pace of the action that’s happening around Roland-Garros, Infosys AI is helping them create automated stories of what happened in the last match—providing an aid to work on and fine tune before you go out and publish it to the world.
A billion fans experience the Grand Slam around the world, but very few have an opportunity to actually walk into the stadium and join in the excitement of the game or possibly watch live [broadcasts] of every match across the tournament. But they’re constantly consuming content on their devices. How can we make the device experience insightful?
If you want to get a sense of how a specific match played out, what were the ups and downs, what was the trajectory of the ball, what was the spin involved—all of that, in a very visually enhanced way, is available to these fans. [With] AI highlights, it just takes a few minutes for an AI engine to convert the entire set … and create an automated AI highlight package that can be used by a broadcaster to push it across any of the channels at the click of a button.