That appreciation is mutual. Daly made clear that the Hallmark workshop is a viewer-focused environment that wants to be the gift that keeps on giving to its fanbase. “We have this core of love, emotion, and connectivity at the heart of the brand,” said the self-professed Christmas buff, who confesses she’s still in the process of setting up her holiday display.

“I literally have a storage unit for all my Christmas stuff,” Daly joked. “So I basically have ended up at the right place.”