When Keithcity’s founder was in college, he attempted to make a living through door-to-door sales in the Dallas-Forth Worth area. But Alejandro Corpus, an immigrant from Mexico, always had trouble completing the deal. He was often met with dirty looks and slammed doors—until he decided to pick up an alias, Keith, which later inspired his agency’s name.
https://www.adweek.com/agencies/inside-the-6-person-creative-agency-that-brought-bill-nye-back/