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Instagram allows users to choose a cover image for each video they share on the photo- and video-sharing platform. Users can also manage their video’s cover image so that the desired portion appears in the square video preview on their profile. For instance, if someone shares a video featuring an animal, they could edit the profile cover for their video to place the animal’s face in the center of the square.
https://www.adweek.com/media/instagram-how-to-change-the-profile-cover-for-your-video/