Instagram Reminder Ads are rolling out new features to help advertisers reach a wider audience:

• Instagram Stories visibility: Reminder Ads can now be featured within Instagram Stories, allowing businesses to increase visibility and improve efficiency.
• Ads Manager set up: Reminder ads can now be created directly in Ads Manager, which removes the previous requirement of only using organic posts to create a reminder ad.

The new capabilities, which also make it easier to create Reminder Ads, will be launched by the end of October.

Why we care. Expanding your reach to engage with more potential customers can boost brand recognition, leading to more conversions and a better return on investment (ROI). Streamlining the ad creation process also simplifies life for marketers, potentially saving them time and allowing them to concentrate on other important tasks.

What are Reminder Ads? Reminder Ads, launched by Instagram earlier this year, is an ad product designed specifically to enable advertisers to generate awareness, anticipation, and interest in upcoming launches, events, and special moments. Reminder ads give users the option to sign up for notifications about the events they’re interested in. People who opt in will receive three push notifications leading up to the event to help keep them informed and engaged.

Getting started. Once it’s available to your business, advertisers can boost an organic post or create a Reminder ad directly in Ads Manager.

What Instagram is saying. An Instagram spokesperson said in a statement:

• “People come to Instagram to discover new brands, products or upcoming events.”
• “[So we introduced Reminder Ads] to give businesses more ways to get discovered and form meaningful connections.”

Deep dive. For more information visit the Instagram Help Center.