Facebook announced that brands can now include Instant Forms–formerly known as Lead Forms–in all ad campaigns with brand awareness, reach and traffic objectives. Instant Forms enables actions such as newsletter signups, donor registrations and sample requests, and they enable people to let brands know how they want to be reached and share their contact information…. https://www.adweek.com/programmatic/instant-forms-can-be-added-to-facebook-ad-campaigns-for-brand-awareness-reach-traffic/