Partnerships have defined success for our community for decades. Great minds from disparate backgrounds and disciplines come together to put great work into the world that increases awareness of, engagement with and, ultimately, purchase from brands—engendering trust and loyalty in the process.
Fast forward to today, and there has never been a time when partnerships—collaborations, connections and convergence—were more important to our industry.
That’s because the business of building brands today is incredibly complex, involving an increasing number of stakeholders outside the traditional industry boundaries. Understanding where and how the advertising, marketing and brand industry intersects with other industries—other businesses, other leaders, makers and thinkers—is not only critical to a successful campaign but to ensuring that marketing is a growth driver for the business. And these partnerships will become more vital as the pace of change in business and technology accelerates.
Enter Adweek X. Adweek X is a new event developed for the express purpose of examining the incredible and often surprising collaborations, connections and convergence that make magic happen and drive game-changing growth for brands and their partners.
In this one-day event, Dec. 4 in Los Angeles, we will spotlight the X—those instances of people, tech, data, platform, and brand collaboration that yield greater output, greater return, greater momentum—in an era where silos, factions, fractures and inconsistency have dominated. X represents intersection. X represents exceptional. X represents the exchange of knowledge.
As an unprecedented resource and experience, Adweek X will leave attendees with new models, new empathy, new ways of thinking, and new strategies for driving outsized growth—not just for their brands, but for their businesses.
How Adweek X is different
We’ll gather various teams, leaders and strategic thinkers to swap perspectives and priorities—often oppositional—on how we as brands, businesses and humans connect and collaborate to accelerate performance. The mashups are endless: Creators and brand marketers. B-to-B and B-to-C marketing leaders. CMOs and engineers. Artists and technologists. Entertainers and data scientists. CMOs and CFOs. Investors and startup founders. And on and on.