QuickBooks global review

QuickBooks is executing a global review of its creative partners. While TBWA holds the majority of the account, Wieden+Kennedy London has been producing work for the brand in the U.K. as well.

The brand is looking for a U.S.-based partner to handle the global account. Sources told Adweek that several of the major holding companies are represented in the pitch, with a decision expected by the end of April.

Unlike TurboTax, QuickBooks has had a smaller presence in the Super Bowl. It did make an appearance in 2021 with DJ Khaled and his song “All I Do Is Win.”

TBWA declined to comment about the review or whether it’s defending the business.

Intuit’s QuickBooks saw revenue jump 37.7% in fiscal year 2022, according to its annual report. The brand’s online services accounted for the majority of that growth, more than doubling from $1 billion in revenue to just north of $2 billion.