In December 2022, Hoorae Media partnered with Walmart to launch the Black and Unlimited Digital Development Program. This provided nine Instagram and TikTok content with a $10,000 stipend meant to offset racial pay inequities.
The agency launch comes as creators and entertainers are increasingly throwing their hat in the advertising ring.
Earlier in June, pro-athlete turned actor Terry Crewes launched his own ad shop, Super Serious, with Matt O’Rourke, an alum of McCann and Deutsch who previously worked on Old Spice and Paul Sutton, formerly of Circus Maximus and Crispin Porter + Bogusky.