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In 1984, Jim Koch walked away from a career at a prestigious Boston consulting firm to start brewing beer in his kitchen—an ambition even his father, a brewer himself, called “the dumbest f—ing idea he’d ever heard.”
Back then, most microbrews were of dubious quality, made using decommissioned dairy equipment. (Home brewing had only been legalized nationwide in 1978 by President Jimmy Carter.) Koch wanted to make something different, and he wanted to make it good enough to be a business.
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https://www.adweek.com/brand-marketing/perspective-samuel-adams-boston-beer-company-jim-koch/