There’s nothing quite as valuable to marketers as an organic mention of their brand by a celebrity on social media. So imagine the thrill at sleep tracking wearable ?ura Ring when its marketing team noticed Kim Kardashian and Gwyneth Paltrow get into a friendly feud about the slumber scores they’ve achieved. Kardashian and Paltrow compared… https://www.adweek.com/creativity/kim-kardashian-gwyneth-paltrow-oura-ring-instagram-sleep-challenge/