But what motivation do they have to change? We, as marketers, know that in the business world, a failure to change and adapt to market needs means extinction. But for the royals, there is no threat of extinction. People can’t vote with their wallets or pens, so if there is a drive for change, it is only really about vanity. Which brings us back to the painting.

This isn’t a signal for changed times; it’s simply a fairly predictable display of pageantry—a self-serving celebration of the past without a point of view for the future. Nothing much to see here. As you were.