Krispy Kreme has officially undergone its annual Halloween transformation. The global donut purveyor, which will be referred to as “Krispy Skreme” through the rest of October, is reanimating last year’s autumnal sharing-oriented sale and introducing some new donut designs.
https://www.adweek.com/brand-marketing/krispy-kreme-celebrates-halloween-with-a-spooky-transformation-and-sweet-new-treats/